Understand how US hospitals actually buy infection prevention
For manufacturers selling infection-prevention products into US hospital systems.
- Engagement type
- Team Pod
- Experts
- 6 consulted · 1 lead
- Hours
- ~40
- Duration
- 3 weeks
What the client needed
A manufacturer needed to understand which infection-prevention products win in US hospitals across hospital types, who decides, what triggers a switch, and how its brand stood against incumbents.
The brief
The questions on the table
As the client wrote them, lightly shortened. Client and respondents are not named.
- Q1
Who decides — infection control, value analysis, supply chain — and in what order?
- Q2
What triggers a switch from an incumbent product, and what blocks it?
- Q3
How does our brand stand against the incumbents, by hospital type?
The hours
What the work involved
- 01
Consultation guide by hospital type
Academic medical centre, community hospital, integrated delivery network.
- 02
Expert consults
Six consults with infection-control nurses, epidemiologists and value-analysis and supply-chain leads.
- 03
Synthesis into a purchase-decision map
Who decides, when, on what evidence — by hospital type — with the switching triggers and blockers.
Deliverables
What the client received
- A purchase-decision map by hospital typeDecision-makers, sequence, evidence required.
- Switching triggers and blockersFrom the consults.
- Brand standing against incumbentsBy hospital type.
- Consultation notesDe-identified.
The terms
What an engagement like this costs
You buy hours in blocks and can change the expert at the end of any block, at no extra cost. Longer projects run in stages: pause after a block, pick up the next stage when you are ready.
- Rate band
- $65–$250 /hr
- Senior specialists can be up to $500
- Hour blocks
- 1 · 2 · 5 · 10 · 20 · 50 · custom
- This engagement
- Team Pod · ~40 hours · 3 weeks
More in Healthcare
Selling into US hospitals?
Describe what you needFor example: “We need to know who decides on infection-prevention products in US hospitals and what makes them switch.”
We aim to come back with matched experts within 24 to 72 hours.